Selected work by our founder · Website
Tigers Rugby
An energetic, safety-first website for a youth rugby development academy.
The challenge
Tigers Rugby offers individual skills development and safe progression for boys and girls up to 18, from U6/U7 to U13+.
Parents need to trust the coaching and safety; young players need to be excited by it. The site had to do both.
What we built
- Website design and build
- Illustrated tiger mascot hero
- Development model: four pillars
- Programmes and player pathway
- Safety, coach profile and WhatsApp contact
03 · The homepage
From first screen to final call to action
Scroll to move through the full homepage, top to bottom.
Key pages & details
Key pages
Mascot and brush script
A charging tiger illustration and “of rugby” in yellow brush script bring energy to the first screen.
Structured trust
The four-pillar development model and “What we develop in every player” icons make the approach clear.
Mobile
On a phone
The details
Credible alignment
World Rugby, SARU and BokSmart principles, and BBRU affiliation, shown plainly.
Measurement
Measurement priorities
Verified post-launch results aren’t published yet. These are the measures that matter most for this project.
Programme enquiries
WhatsApp and contact enquiries per month, by programme
Parent journey
Visits to safety and programme pages before an enquiry
Mobile first
Share of enquiries from phones
Pathway interest
Views of each age stage in the pathway
Start a project
Want this level of care for your brand?
Request a call. Irene, our founder, replies within one business day.
Prefer email? hello@northwakestudio.com