Branding
Brand strategy for B2B companies
Clear positioning that helps buyers understand what you do, who it is for and why you are the right choice.
Who it’s for
Companies that have grown, merged, changed direction, or find it hard to explain how they differ from competitors.
The problem it solves
Without clear positioning, a capable company can look like everyone else. Sales conversations start from scratch and the website struggles to persuade.
What’s included
- Strategy workshop with your leadership
- Review of competitors and buyer needs
- Positioning statement and key messages
- Brand personality and tone of voice
- A summary your team can use in sales and marketing
Our approach
- DiscoverWorkshop and interviews with your team.
- AnalyseReview competitors and buyer questions.
- DefineDraft positioning and messages for review.
- AgreeFinalise and hand over the strategy summary.
Typical timing: The first stage of every project package; within the 4, 6 or 8–10 week timeline.
Pricing route
Brand-only work is scoped individually. Request a call to talk through what you need, and we’ll send a fixed-price proposal.
Questions
Do we need a strategy before a new logo?
It helps. Even a short workshop makes design decisions clearer and quicker.
Can you run workshops with several stakeholders?
Yes. Stakeholder research and workshops are part of Enterprise, and can be added to other packages.
Start a project
Talk to us about brand strategy
Request a call. Our founder replies personally within one business day.
Prefer email? hello@northwakestudio.com