Selected work by our founder · E-commerce website
Lashessa
An image-led online store for professional lash-extension products, training and resellers.
The challenge
Lashessa supplies professional lash-extension products and training to lash artists, and runs a reseller programme.
The shop had to look premium enough for professionals, while making it quick to find and buy liquids, lashes, accessories, brows and kits.
What we built
- E-commerce website design and build
- Shop with best sellers, quick view and add to cart
- Collections: liquids, lashes, accessories, brows, lash kits, premade fans, tweezers
- Training and reseller sections, account login
- Instagram feed and free-shipping banner (orders above R2000)
03 · The homepage
From first screen to final call to action
Scroll to move through the full homepage, top to bottom.
Key pages & details
Key pages
Large beauty photography
A full-width portrait hero with script and spaced capitals: “Professional High Performance Lash Extension Products”.
Clean product grid
Products on white with quick view and add to cart, so the photography stays the focus.
Mobile
On a phone
The details
Brand lines
“Enhance. Define. Transform.” and “Where Science Meets Artistry.” as quiet section headers.
Measurement
Measurement priorities
Verified post-launch results aren’t published yet. These are the measures that matter most for this project.
Shop conversion
Product views to add-to-cart to orders, monthly
Order value
Share of orders above the R2000 free-shipping threshold
Kit sales
Lash kit sales as a share of orders
Training and resellers
Enquiries for training and the reseller programme
Start a project
Want this level of care for your brand?
Request a call. Irene, our founder, replies within one business day.
Prefer email? hello@northwakestudio.com