Selected work by our founder · Website
FMC · Forklift Management
A website for an operational intelligence platform built exclusively for the materials handling industry.
FMC is Irene’s own venture. Irene led the brand and website design; the FMC software platform is developed by FMC’s development team.
The challenge
FMC brings asset management, QR intelligence, technician workflows, battery management, parts management, contract governance and real-time reporting together in one platform.
The website had to explain a broad, technical product to dealers, OEMs, fleet owners and technicians, and lead each of them to a demo.
What we built
- Brand and website design
- Platform overview and solutions architecture
- Industry pages: ports, retail distribution, agriculture, manufacturing, logistics
- Product imagery: dashboard, mobile app and QR asset tag
- “Book a demo” conversion path
03 · The homepage
From first screen to final call to action
Scroll to move through the full homepage, top to bottom.
Key pages & details
Key pages
Dashboard-led hero
The platform UI on a laptop and phone, with a QR asset tag, shows the product before a word of copy.
One ecosystem diagram
A connected row of stakeholders, from dealer and OEM to technician, explains who the platform is for.
Modular solution cards
Asset management, technician app, QR intelligence, battery, parts and dashboards each get a clear card with a “Learn more” route.
Mobile
On a phone
Measurement
Measurement priorities
Verified post-launch results aren’t published yet. These are the measures that matter most for this project.
Demo requests
Monthly “Book a demo” submissions, by industry page
Solution depth
Visitors who view two or more solution pages before a demo request
Audience fit
Share of demo requests from dealers, OEMs and fleet owners
Mobile reach
Demo completions on phones from technicians and site managers
Start a project
Want this level of care for your brand?
Request a call. Irene, our founder, replies within one business day.
Prefer email? hello@northwakestudio.com