Selected work by our founder · Website
Forklift Avenue
A product-led website for forklift sales, rentals and support, with equipment search at its centre.
The challenge
Forklift Avenue sells and rents forklifts, reach trucks and pallet trucks from brands including EP Equipment, Mitsubishi and Combilift.
Buyers know what they need: a capacity, a fuel type, an application. The site had to get them to the right machine fast, then to a quote.
What we built
- Website design and build
- Equipment search by brand, category and application
- Product listings with model names
- Sales, rental and finance messaging
- Contact and quote routes
03 · The homepage
From first screen to final call to action
Scroll to move through the full homepage, top to bottom.
Key pages & details
Key pages
Search in the hero
Three filters (brand, product category and application, from cold storage to narrow aisle) sit right in the first screen.
Bold product grid
Machines on white, in brand red, with clear model names and a “Load more products” listing.
Mobile
On a phone
The details
Industrial confidence
Large uppercase type, a warehouse sunset photo and solid red calls to action.
Measurement
Measurement priorities
Verified post-launch results aren’t published yet. These are the measures that matter most for this project.
Search use
Share of visitors who use equipment search, and the filters they choose
Listing to enquiry
Product views that lead to a call, email or quote request
Rental vs sale
Split of enquiries by sale, rental and finance
Load more depth
How far visitors browse the equipment list
Start a project
Want this level of care for your brand?
Request a call. Irene, our founder, replies within one business day.
Prefer email? hello@northwakestudio.com